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   Microsoft Dynamics CRM

Unleash the Power of Choice with CRM
Microsoft Dynamics CRM is flexible and familiar and fits your business. Unlike other CRM solutions, it gives you a choice in three key areas:
 • Deploy online or on-premise and easily switch options if your needs change.
 • Buy it outright, finance, or subscribe.
 • Use it within Microsoft Office Outlook, a Web browser, a custom portal, a Microsoft Office SharePoint portal, or a mobile device.

CRM Online
Accelerate your CRM implementation with CRM Online. Microsoft will run your solution for you with CRM Online (click here for a 30-day trial.)

CRM On-Premise
Experience unlimited customization and integration with On-Premise CRM deployment along with the benefits of Microsoft Office productivity applications and Windows Server software.

Why the Power of Choice Matters
Every business experiences change. Whether through accelerated growth, mergers and acquisitions, new regulations, or through budget tightening, your business must be ready to adapt to a dynamic business climate.

With Microsoft Dynamics CRM and the Power of Choice, you’re ready to make the most of your investment, adapting to almost any situation:
 • Choose online deployment with Microsoft Dynamics CRM Online* if you want a rapid, affordable, and streamlined way to implement Microsoft Dynamics CRM. You can pilot it online before you bring it in-house, or use it indefinitely to reduce the burden on your IT staff and minimize your costs.
 • Select Microsoft Dynamics CRM on-premise deployment for the ultimate customization and integration capabilities with your existing Microsoft infrastructure.
 • Meet the needs of different teams with a hybrid approach to address the needs of different business units or teams in another geographic location by using an on-demand deployment for some groups and an on-premise deployment for others.
 • Get true application portability and reduce risk. Move between on-demand and on-premise deployments seamlessly as your needs change. The architecture of Microsoft Dynamics CRM makes it easy and seamless to migrate from one delivery model to another.
 • No matter which CRM deployment option you select, you have choices in how you buy Microsoft Dynamics CRM and how you give users access to CRM data.

Sales Force Automation
Get your sales force quickly up to speed with the advanced but easy-to-use features of Microsoft Dynamics CRM. Take advantage of a highly intuitive interface and embedded Microsoft Office capabilities to boost sales productivity, streamline sales cycles, automate lead management, and gain insights to drive more sales.
(download CRM for Sales Force Automation pdf)

Customer Service
Transform your customer service into a strategic asset with Microsoft Dynamics CRM customer service solutions. With a 360-degree view of the customer, your agents can resolve issues quickly and reduce handling times with advanced customer service software. By automating processes, you can also reduce costs and help to ensure consistent customer service is delivered across all touchpoints.
(download CRM for Customer Service pdf)

Marketing
Get a CRM marketing solution that is flexible, easy to use, and engineered to fit your business. Transform every touchpoint into a marketing opportunity and harness the undiscovered potential within your customer base. 
(download CRM for Marketing pdf)

Customize and Extend Microsoft Dynamics CRM Technology

 • Seamlessly integrate CRM with other Microsoft software and third-party solutions.
 • Quickly automate business processes.
 • Customize and control data access for advanced security.
 • Build rich integrations across your organization with Web services.

xRM
Along with being an excellent CRM solution, Microsoft Dynamics CRM is a business application development platform. Organizations can rapidly configure a tailored business application not associated with the traditional customer relationship management pillars of sales, service and marketing. Examples of these applications include human resource management, vendor management, IT helpdesk, public sector citizen management, and grant management. Microsoft refers to these types of solutions as "anything relationship management" or “xRM”.

Every day countless business requests go unmet because line-of-business (LOB) applications do not get funded. Most organizations meet their business process automation needs through the development of custom applications or the acquisition of packaged applications. Often times these solutions do not fulfill every business requirement. Custom applications can be extremely expensive to develop and maintain. Research has identified that it will cost a company from seven to ten times more to develop a particular functionality than to purchase comparable functionality. The costs and risks associated with developing highly specialized LOB applications are truly prohibitive. Packaged applications, while easy to deploy, do not fit the business and can be very difficult to change once they are deployed. xRM offers an alternative and the best of both worlds; it accelerates the creation of LOB applications, and it makes it easy to modify existing applications in response to ever-changing business needs.

Customers today have a wealth of capabilities at their disposal with the Microsoft Dynamics CRM platform including multi-tenancy, multi-currency, multi-lingual, role-based security, Windows Workflow Foundation, configurable data schema and UI, extensive BI and Office integration. These platform features alone would take many months or years to develop; this is even before tackling the application functionality development effort. Microsoft is committed to long-term investment in the Microsoft Dynamics CRM platform to allow customers and partners to build out flexible and cost-effective solutions.

* Free CRM Trial
http://crm.dynamics.com/en-us/Default.aspx

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